Frequently asked questions

What are film comps and what can they do for me?


We analyze films similar to yours using cutting edge research methodologies to forecast the success of your project. Based on information such as the cash flow, return on investment, and market penetration of comparable films, our experts can evaluate the potential of your film. We then present this information in industry standard formats so that investors can quickly see why they need to be on board. Click on the Services tab to see an example.




What are cash flow waterfalls?


Cash flow waterfalls break down the projected net revenues for your project from all different sources including domestic and foreign box office, DVD, VOD, and TV rights. Using current market trends along with comparable films, we project these revenues under multiple different scenarios to give you and investors a clear picture of the expected return on investment. Click on the Services tab to see an example.




How do I know if my project needs a financial analysis?


Are you planning to raise money outside of friends and family? If you said yes, then you need a professional financial analysis for your project. Investors expect to see extensive, in-depth spreadsheets and financial models to predict the expected success of your film. Our experts know how to speak the language investors understand. In addition, once you find investors, you will need to include the financial analysis in the Private Placement Memorandum (the investment contract between the producers and the investors).




How long will it take to complete?


Thanks to our in-house database and proprietary algorithms, the financial analysis can typically be completed in less than a week.




How much will I be involved in the process?


We recommend that you put a lot of thought into the initial paperwork and discovery session. While Journey Consulting will do all the heavy lifting, it’s important that you define and communicate your vision so we can provide the most meaningful analysis for you.




Why can't I do this myself?


Even if you have an outstanding business background, it can take weeks to process relevant market research, model your financial projections, and synthesize all your data. It’s much more efficient for you to focus on developing your project while leveraging outside experts to perform the financial analysis. We have spent years building and refining our models to provide rapid and accurate results. In addition, we subscribe to exclusive market research to which you would not have access. The research reports alone can be worth more than the analysis you are paying for.




Will you always agree with me?


You are paying for our expert analysis. We promise to always give you our honest opinion. Having said that, you are the client and we will always follow your direction.




Do I need to be located in Los Angeles to work with you?


Absolutely not! We work with clients across the country and throughout the world. We can accomplish everything we need to do through email, phone, and video conferencing. Of course, if you are going to be in the Los Angeles area, we would be happy to meet with you face to face.




Who are you and what are your qualifications?


Our founder, Andrew Kirkley, is an actor, producer, and Registered Investment Adviser who understands the entertainment business from many different perspectives. Before entering the entertainment world, Andrew earned a degree in Finance from The Wharton School, as well as degrees in International Studies and Political Science from the University of Pennsylvania and SciencesPo in Paris, respectively. After graduating from SciencesPo, he worked as an investment banker for Credit Lyonnais in Paris in the Mergers & Acquisitions department. He continued his work as an investment banker with JP Morgan in New York in the elite Financial Institutions Group. He has spent years studying statistical analysis and regression techniques as they relate to financial models. Since leaving investment banking, Andrew has worked as an independent producer for film and television. He also uses his financial and business expertise and his love of storytelling to empower other filmmakers to share their visions with the world.




Which genre does my movie fall under?


Here are the descriptions according to IMDb with examples. Your film may fall under more than one genre. Action Should contain numerous scenes where action is spectacular and usually destructive. Often includes non-stop motion, high energy physical stunts, chases, battles, and destructive crises (floods, explosions, natural disasters, fires, etc.) Note: if a movie contains just one action scene (even if prolonged, i.e. airplane-accident) it does not qualify. Subjective. Examples: Die Hard (1988) ,The Avengers (2012) , Wonder Woman (2019) Adventure Should contain numerous consecutive and inter-related scenes of characters participating in hazardous or exciting experiences for a specific goal. Often include searches or expeditions for lost continents and exotic locales, characters embarking in treasure hunt or heroic journeys, travels, and quests for the unknown. Not to be confused with Action, and should only sometimes be supplied with it. Subjective. Examples: The Goonies (1985) ,The Lord of The Rings: The Fellowship of the Ring (2001) , Life of Pi (2012) Animation Over 75% of the title's running time should have scenes that are wholly, or part-animated. Any form of animation is acceptable, e.g., hand-drawn, computer-generated, stop-motion, etc. Puppetry does not count as animation, unless a form of animation such as stop-motion is also applied. Incidental animated sequences should be indicated with the keywords part-animated or animated-sequence instead. Although the overwhelming majority of video games are a form of animation it's okay to forgo this genre when adding them as this is implied by the title type. Objective. Examples: Spirited Away (2001) ,The Lion King (1994) , "The Simpsons" (1987) Comedy Virtually all scenes should contain characters participating in humorous or comedic experiences. The comedy can be exclusively for the viewer, at the expense of the characters in the title, or be shared with them. Please submit qualifying keywords to better describe the humor (i.e. spoof, parody, irony, slapstick, satire, black-comedy etc). If the title does not conform to the 'virtually all scenes' guideline then please do not add the comedy genre; instead, submit the same keyword variations described above to signify the comedic elements of the title. Subjective. Examples: Some Like it Hot (1959) ,When Harry Met Sally... (1989) , Bridesmaids (2011) Crime Whether the protagonists or antagonists are criminals this should contain numerous consecutive and inter-related scenes of characters participating, aiding, abetting, and/or planning criminal behavior or experiences usually for an illicit goal. Not to be confused with Film-Noir, and only sometimes should be supplied with it. Subjective. Examples: Pulp Fiction (1994) ,The Usual Suspects (1995) , Fargo (1996) Drama Should contain numerous consecutive scenes of characters portrayed to effect a serious narrative throughout the title, usually involving conflicts and emotions. This can be exaggerated upon to produce melodrama. Subjective. Examples: The Shawshank Redemption (1994) ,What's Eating Gilbert Grape (1993) , Casablanca (1942) Family Should be universally accepted viewing for a younger audience. e.g., aimed specifically for the education and/or entertainment of children or the entire family. Often features children or relates to them in the context of home and family. Note: Usually, but not always, complementary to Animation. Objective. Examples: Toy Story (1995) ,The Wizard of Oz (1939) , Mary Poppins (1964) Fantasy Should contain numerous consecutive scenes of characters portrayed to effect a magical and/or mystical narrative throughout the title. Usually has elements of magic, supernatural events, mythology, folklore, or exotic fantasy worlds.Note: not to be confused with Sci-Fi which is not usually based in magic or mysticism. Subjective. Examples: "Game of Thrones" (2011) ,Harry Potter and The Sorcerer's Stone (2001) , "Stranger Things" (2016) Film-Noir Typically features dark, brooding characters, corruption, detectives, and the seedy side of the big city. Almost always shot in black and white, American, and set in contemporary times (relative to shooting date). We take the view that this genre began with Underworld (1927) and ended with Touch of Evil (1958). Note: neo-noir should be submitted as a keyword instead of this genre for titles that do not fit all criteria. Objective. Examples: The Maltese Falcon (1941) ,Double Indemnity (1944) , The Big Sleep (1946) History Primary focus is on real-life events of historical significance featuring real-life characters (allowing for some artistic license); in current terms, the sort of thing that might be expected to dominate the front page of a national newspaper for at least a week; for older times, the sort of thing likely to be included in any major history book. While some characters, incidents, and dialog may be fictional, these should be relatively minor points used primarily to bridge gaps in the record. Use of actual persons in an otherwise fictional setting, or of historic events as a backdrop for a fictional story, would not qualify. If the focus is primarily on one person's life and character, rather than events of historical scope, use Biography instead. Objective. Examples: Lincoln (2012) ,Hidden Figures (2016) , The King's Speech (2010) Horror Should contain numerous consecutive scenes of characters effecting a terrifying and/or repugnant narrative throughout the title. Note: not to be confused with Thriller which is not usually based in fear or abhorrence. Subjective. Examples: The Shining (1980) ,Halloween (1978) , A Quiet Place (2018) Musical Should contain several scenes of characters bursting into song aimed at the viewer (this excludes songs performed for the enjoyment of other characters that may be viewing) while the rest of the time, usually but not exclusively, portraying a narrative that alludes to another Genre. Note: not to be added for titles that are simply music related or have music performances in them; e.g., pop concerts do not apply. Also, classical opera, since it is entirely musical, does not apply and should instead be treated as Music. Objective. Examples: The Sound of Music (1965) ,La La Land (2016) , The Greatest Showman (2017) Music Contains significant music-related elements while not actually being a Musical; this may mean a concert, or a story about a band (either fictional or documentary). Subjective. Examples: A Star Is Born (2018) ,Almost Famous (2000) , Sunshine Daydream (2013) Mystery Should contain numerous inter-related scenes of one or more characters endeavoring to widen their knowledge of anything pertaining to themselves or others. Note: Usually, but not always associated with Crime. Subjective. Examples: The Girl on the Train (2016) ,Gone Girl (2014) , Winter's Bone (2010) Romance Should contain numerous inter-related scenes of a character and their personal life with emphasis on emotional attachment or involvement with other characters, especially those characterized by a high level of purity and devotion. Note: Reminder, as with all genres if this does not describe the movie wholly, but only certain scenes or a subplot, then it should be submitted as a keyword instead. Subjective. Examples: The Notebook (2004) ,Bridget Jones's Diary (2001) , Shakespeare In Love (1998) Sci-Fi Numerous scenes, and/or the entire background for the setting of the narrative, should be based on speculative scientific discoveries or developments, environmental changes, space travel, or life on other planets. Subjective. Examples: Star Wars (1977) ,The Matrix (1999) , Alien (1979) Sport Focus is on sports or a sporting event, either fictional or actual. This includes fictional stories focused on a particular sport or event, documentaries about sports, and television broadcasts of actual sporting events. In a fictional film, the sport itself can also be fictional, but it should be the primary focus of the film. Objective. Examples: Rudy (1993) ,The Blind Side (2009) , "Inside the NFL" (1977) Thriller Should contain numerous sensational scenes or a narrative that is sensational or suspenseful. Note: not to be confused with Mystery or Horror, and should only sometimes be accompanied by one (or both). Subjective. Examples: Black Swan (2010) ,The Silence of the Lambs (1991) , Se7en (1995) War Should contain numerous scenes and/or a narrative that pertains to a real war (i.e., past or current). Note: for titles that portray fictional war, please submit it as a keyword only. Objective. Examples: 1917 (2019) ,Saving Private Ryan (1998) , Platoon (1986) Western Should contain numerous scenes and/or a narrative where the portrayal is similar to that of frontier life in the American West during 1600s to contemporary times. Objective. Examples: Unforgiven (1992) ,The Good, the Bad, and the Ugly (1966) , The Revenant (2015)